About Us

A bit of backstory and some stuff we are passionate about.

About Us – WordPress Web Designers Noosa

Geoff Powell - WordPress Web Designers Noosa


‘Geoff designed and constructed my new website and I love it! His ability to guide me in the right direction was so helpful. Geoff’s knowledge and skill made it possible for me to create the website I wanted to best represent my business. I totally encourage anybody considering a new ( or reconstructing an old) web site to consult with Geoff. I am sure you will find Geoff’s technical skills and creative talent ….as awesome as I have.’
Jill Bayly, Solutions Therapy
We have used Photografica for many years, but we’ve also used their services for a variety of different projects. With a global audience we require top shelf work and Geoff has never let us down in quality, idea generation or cost. A recent book cover he put together has been a significant sales driver for our business and has been readily discussed on various internet forums. For our business, this type of exposure is priceless!
Nick Radge, The Chartist
“Geoff took my vague ideas for a new website and turned them into a vibrant and fresh online presence. I loved his creative suggestions and professional approach; and his prompt and direct responses to my questions, however silly, were very refreshing. If you are looking for a great-looking website at an affordable price, you’ve come to the right place”.
Bev Dorgan, Avana Wellness

Photografica started business back in 2007 as a vehicle for photographic excellence. Based in beautiful Noosa Heads on the Sunshine Coast of QLD, we quickly grew to encompass web design, and in the last four or five years, that has taken over as our core service. We still offer professional photography however, as part of web design projects or independently.

I’ve been interested in all forms of communication my whole life – it’s just something built in. I was a voracious reader at age 7, started making movies at 13 and bought my first stills camera at 16. Life got in the way of a career in communication for a few decades. But you cannot deny who you are. In my 30s, just as I started having a family, I went back to uni and took a Communication Degree and then a Diploma in Photography, and Photografica was born.

Photografica has always been about the junction point of communication – where images and words and graphics meet. So it was with that in mind that as well as shooting portraits and small commercial jobs,  I started doing professionally what I’d been doing for fun for years – building websites; doing the photo shoots, writing the copy, designing the layout, and putting it all together, first by hand in html/css and more recently in WordPress. Now I head a small team of professional creatives, creating beautiful, functional, and performing WordPress sites for small business and entrepreneurs alike.

We are Avada Specialists, so if you want to build your site on the Number #1 top selling theme of all time, we are the team to do it for you. And if you just happen to be Danish, you’re in luck. My wife is Danish, so I am fluent in your lovely tongue (rød grød med fløde anyone?).

My interests are wide and varied. I hate to be put in a box and while I’m not a specialist by nature, I am a meticulous professional. I don’t believe in doing anything unless it’s done well. Since my degree, I have also achieved technology, business and teaching qualifications, and as well as working on personal and commercial projects, I teach photography classes privately in my business iTeachPhotographers.

Check out our Portfolio and see our Getting Started page for how to get a website project started. I would be more than happy to help you clarify, design and create your online communication needs. It’s what I do.

Geoff Powell

The Team

Geoff Powell
Geoff PowellOwner / Digital Business Consultant
Geoff is the beating heart of Photografica. He is hands on across all areas, but has a team of professionals around him.
Shaminder Ossan
Shaminder OssanCSS Guru
Shaminder is simply a CSS guru. What can’t be sorted by him isn’t worth sorting. Customisations are his domain.


World-Class Digital
Value Relationships
Breathe Creativity
Obsess Over Small Details
Make Things, Break Things
Never Give Up
Exceed Expectations
Work On Weekends


Work Fixed Hours
Think Small
Sacrifice Quality for Profit
Give up
Work for Free
Have Inflated Egos
Impossible Deadlines
Anything Cheap and Nasty
Eat Junk

Our Ethics

A lot of businesses seem to forget that the client is paying for a service and that it’s incumbent on that business to satisfy the client’s wishes. I understand customer service and have a strong ethic to satisfy the client and deliver a quality product for their money.

It’s a cliche but it’s so true. I don’t believe in doing anything if I don’t do it well. My personal sense of professionalism is evident on every job I do, whether it’s a full website projet, a business head shot, a website update, or a food shoot. My work ethic is second to none.

A designer and photographer is nothing without vision. Good techniques are crucial, but an overarching vision is a higher requirement. I pride myself on seeing the big picture and not getting lost in the technical details. Visual expression is one of the biggest parts of who I am.

Quality work is the qualitative output of professionalism. If you do something well, the work is of a high quality. I dislike mediocrity intensely and constantly strive to produce high-quality work. With web design work as well as photography, this is achieved by having a strong ability to focus and paying attention to the small details.

Strongly linked to customer service, this quality is needed for good working relationships. It’s about keeping your word, earning trust, and delivering what you say you will. I try to live by this in both work and personal relationships.

Our Skills

WordPress Web Designers Noosa, WP Elevation Consultant

So now we’re acquainted, maybe you’d like to see
what we can do for you?