Our design approach was very collaborative, as Byron had many ideas about what he liked. But structurally we wanted to mimic as much as we could have the old site’s structure to avoid unnecessary redirects, and overhaul and simplify the main menu to make navigation more logical.
There had to be flexibility in the layout of the modality and practitioners’ pages due to varying amounts of content while keeping as much consistency as possible with image locations, a quote or testimonial bar and a booking section at the bottom of the page.
We eschewed the almost traditional “slider” approach for a simple lead section, with hero image, business summary, and call to action. It means the site loads very fast and conveys all the information a slider would.
We also developed a fancy menu for both Team and Modalities, but after some consideration about future growth, it was decided that wouldn’t work after all. It’s good te remember here that a website, like a business, is not a static thing and needs to grow and develop with the business.
An external booking system was linked to the site, as this fell squarely into the category of ‘if it’s not broken, don’t fix it’.